Powering American farms : the overlooked origins of rural electrification

The Standard Narrative and Its Defects -- Unattractive Economics in the Rural Electricity Market -- Business Attitudes toward Farmers in the 1920s -- The Lure and Lore of Rural Electrification -- Farmers on Their Own -- The Awakening of Power Company Interest in Rural Electrification -- Industry Concerns and the Unexpected Public Relations Value of Rural Electrification -- The Industry Organizes: Establishment of the CREA -- State Committees and Resolving Uncertainties -- Regulation and the Extension of Lines to Rural Areas -- Building Greater Momentum in the Rural Electrification Subsystem -- Government Innovations in the Rural Electrification Subsystem -- Competition and Private Utilities in the REA Era.