Präferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele : eine conjointanalytische Bestandsaufnahme
Year of publication: |
2011
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Authors: | Selka, Sebastian ; Baier, Daniel |
Published in: |
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus. - Künzelsau : Swiridoff, ISBN 3-89929-207-3. - 2011, p. 289-303
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Subject: | Unternehmensgründung | Business start-up | Mobile Anwendung | Mobile application | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
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