PR 2.0 : new media, new tools, new audiences
Deirdre Breakenridge
| Year of publication: |
2008 ; 1. print.
|
|---|---|
| Authors: | Breakenridge, Deirdre |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Financial Times Prentice Hall |
| Subject: | Unternehmen | Massenmedien | Öffentlichkeitsarbeit | Public relations | Mass media and business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 284 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-32-151007-5 ; 0-321-51007-0 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004908329