Practical applications in marketing strategies and consumer behaviour in an "islamic" context
Year of publication: |
[2015]
|
---|---|
Authors: | Karimova, Gulnara Z. |
Published in: |
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8139-2. - 2015, p. 169-192
|
Subject: | Marketingmanagement | Marketing management | Islamisches Wirtschaftssystem | Islamic economics | Islamische Staaten | Islamic countries |
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