Practical value of adequate marketing management theory
Year of publication: |
2002
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Authors: | Gummesson, Evert |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 3, p. 325-349
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Saved in:
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