Practice Makes Perfect - A marketing pioneer examines the value of theory and practice.
Year of publication: |
2004
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Authors: | Green, Paul E. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 2, p. 8-14
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Saved in:
Saved in favorites
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