Practice Prize Paper-Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Year of publication: |
2011
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Authors: | Danaher, Peter J. ; Roberts, John H. ; Roberts, Ken ; Simpson, Alan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 4 (23.7.), p. 586-595
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