Practice Prize Paper-Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Year of publication: |
2009
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Authors: | Kumar, V. ; Fan, Jia ; Gulati, Rohit ; Venkat, P. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 4, p. 645-655
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