Practice Prize Report-An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
| Year of publication: |
2007
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| Authors: | Natter, Martin ; Reutterer, Thomas ; Mild, Andreas ; Taudes, Alfred |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 4, p. 576-583
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