Practices and performance of small retail stores in developing economies
Year of publication: |
2009
|
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Authors: | Lenartowicz, Tomasz ; Balasubramanian, Sridhar |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 1, p. 58-90
|
Subject: | Nachbarschaftsladen | Convenience store | Außenhandelsstruktur | International trade pattern | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Internationaler Markteintritt | International market entry | Entwicklungsländer | Developing countries |
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