Practicing Qi and consuming Ki : folk epistemology and consumption rituals in Japan
Year of publication: |
2012
|
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Authors: | Minowa, Yuko |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 1, p. 27-44
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Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Volksglaube | Folk religion | Erkenntnistheorie | Epistemology | Japan |
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