Practising internal marketing in secondary public education : development of an integrated model
Year of publication: |
2020
|
---|---|
Authors: | Pavlidou, Christina Thomaidou ; Efstathiades, Andreas |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 20.2020, 1, p. 1-40
|
Subject: | internal marketing | education | high schools | secondary public education | HRM | human resource management | relationship development | education process | internal customer segmentation |
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