PRACTITIONER COMMENTARY
| Year of publication: |
2018
|
|---|---|
| Authors: | Müller, Sonja |
| Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 52.2018, 11, p. 2232-2233
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2018-897 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014724524