Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Year of publication: |
2022
|
---|---|
Authors: | Morgan, Carter ; Zane, Daniel M. |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 4, p. 368-382
|
Subject: | direct-to-consumer advertising | information flow | innovation | patient perceptions | pharmaceutical marketing | promotions | trust | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Direktmarketing | Direct marketing | Vertrauen | Confidence | Werbung | Advertising | Marketingmanagement | Marketing management |
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