Praktischer Einsatz von Social CRM-Systemen
Robin Grässel; Jakob Weinberg
| Year of publication: |
2015
|
|---|---|
| Authors: | Grässel, Robin ; Weinberg, Jakob |
| Published in: |
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer Gabler, ISBN 3-658-08875-3. - 2015, p. 103-128
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308015