Praxishandbuch E-Business : der Fahrplan zum vernetzten Zukunftsunternehmen
Ravi Kalakota und Marcia Robinson
| Alternative title: | E-Business 2.0 <dt.> |
|---|---|
| Year of publication: |
2001 ; 1. Aufl
|
| Authors: | Kalakota, Ravi ; Robinson, Marcia |
| Publisher: |
München [u.a.] : Addison-Wesley |
| Subject: | Digitale Plattform | Digital platform | Marketingmanagement | Marketing management | Informationsmanagement | Information management | Electronic Commerce | E-commerce | Geschäftsmodell | Business model | Unternehmen | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 664 S graph. Darst., Tab |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Gb. : DM 99.95, EUR 49.95, S 730.00 |
| ISBN: | 3-8273-1928-5 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001601593