Praxishandbuch Preismanagement : Strategien - Management - Lösungen
Oliver Roll, Kai Pastuch, Gregor Buchwald
| Year of publication: |
[2018] ; 2. Auflage
|
|---|---|
| Authors: | Roll, Oliver ; Pastuch, Kai ; Buchwald, Gregor |
| Institutions: | Wiley-VCH (publisher) |
| Publisher: |
Weinheim : Wiley-VCH Verlag GmbH & Co. KGaA |
| Subject: | Preismanagement | Pricing strategy | Preispolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [wiley-vch.de] ; Description [swbplus.bsz-bw.de] ; Description [wiley-vch.de] |
| Extent: | 315 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-527-50924-0 ; 978-3-527-50924-9 ; 978-3-527-81628-6 ; 978-3-527-81627-9 |
| Classification: | Betriebliches Rechnungswesen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647915