Praxisleitfaden mobile Marketing : Status quo, Erfolgsfaktoren, Strategien & Trends
Autoren: Bernhard Steimel ; Sebastian Paulke ; Jens Klemann
| Year of publication: |
2008
|
|---|---|
| Authors: | Steimel, Bernhard ; Paulke, Sebastian ; Klemann, Jens |
| Publisher: |
Bad Homburg v. d. Höhe : Strateco |
| Subject: | Marketingstrategie | Mobilität | Erfolgsfaktor | Planung | Kostenkontrolle |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 163 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-9812224-1-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908842