Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]
Thomas Werani ; Kurt Gaubinger ; Harald Kindermann
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Werani, Thomas ; Gaubinger, Kurt ; Kindermann, Harald |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Business-to-Business-Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 306 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8349-0346-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004887616