Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
Uwe Eisermann ... (Hrsg.)
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Eisermann, Uwe (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Event-Marketing | Event marketing | Großveranstaltung | Big event | Controlling-Informationssystem | Management control system | Social Web | Social web | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 395 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Literatur- und URL-Angaben |
| ISBN: | 3-658-02345-7 ; 978-3-658-02345-4 ; 978-3-658-02346-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462277