Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Ralf T. Kreutzer
| Year of publication: |
2008 ; 2., aktualisierte und erw. Aufl.
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|---|---|
| Authors: | Kreutzer, Ralf T. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Produktmanagement | Product management | Preismanagement | Pricing strategy | Vertrieb | Physical distribution | Werbung | Advertising |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XX, 364 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 325 - 348 Erscheint: 12. Dezember 2007 |
| ISBN: | 3-8349-0752-9 ; 978-3-8349-0752-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003583040