Praxisorientiertes Marketing : Grundlagen - Instrumente - Fallbeispiele
Ralf T. Kreutzer
| Year of publication: |
2009 [erschienen bereits 2009] ; 3., vollst. überarb. u. erw. Aufl.
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|---|---|
| Authors: | Kreutzer, Ralf T. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 567 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 461 - 492 |
| ISBN: | 978-3-8349-1595-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863629