Praxiswissen Kundenbindungsprogramme : Konzeption und operative Umsetzung
Alexandra Ranzinger
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Ranzinger, Alexandra |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany | Kundenbindung |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 195 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [191] - 192 Erscheint: Mai 2011 |
| ISBN: | 3-8349-2156-4 ; 978-3-8349-2156-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235701