Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Year of publication: |
2008
|
---|---|
Authors: | Savitt, Ronald |
Published in: |
History of marketing thought ; Volume 3. - Los Angeles : SAGE Publications. - 2008, p. 313-329
|
Subject: | Marketing | USA | United States | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
-
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna, (2016)
-
Zinkhan, George M., (2008)
-
Revealed reader preference for marketing journals
Hofacker, Charles F., (2009)
- More ...
-
Evolving management practices in the Czech Republic: Restructuring and market orientation
Savitt, Ronald, (1998)
-
Kaynak, Erdener, (1984)
-
Marketing behaviour and entrepreneurship: a synthesis of Alderson and Austrian economics
Reekie, W. Duncan, (2006)
- More ...