Pre-launch forecasting of a pharmaceutical drug
Year of publication: |
2017
|
---|---|
Authors: | Guseo, Renato ; Dalla Valle, Alessandra ; Furlan, Claudia ; Guidoli, Mariangela ; Mortatino, Cinzia |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 4, p. 412-438
|
Subject: | Diffusion models | Pharmaceutical new product forecasting | Sales data | Arzneimittel | Pharmaceuticals | Prognoseverfahren | Forecasting model | Pharmaindustrie | Pharmaceutical industry | Prognose | Forecast | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Innovation | Pharmakologie | Pharmacology |
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