Preannouncing pioneering versus follower products: what should the message be?
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 3, p. 310-327
|