Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Jeff Zabin and Gresh Brebach
| Year of publication: |
c2004
|
|---|---|
| Authors: | Zabin, Jeff ; Brebach, Gresh |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Kundenanalyse | Customer analysis |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 256 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references (p. 237-241) and index The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future |
| ISBN: | 0-471-46761-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001795416