Predictable magic : unleash the power of design strategy to transform your business
Deepa Prahalad and Ravi Sawhney
| Year of publication: |
c2011
|
|---|---|
| Authors: | Prahalad, Deepa ; Sawhney, Ravi |
| Publisher: |
Upper Saddle River, NJ : Wharton School Pub |
| Subject: | Strategisches Management | Strategic management | Produktgestaltung | Product design | Emotionale Produktdifferenzierung | Zielgruppe | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 183 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Setting the stage for success -- Enable your stakeholders -- Map the future -- Personify your consumer -- Own the opportunity -- Work the design process -- Engage emotionally -- Reward your consumer. |
| ISBN: | 978-0-13-702348-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650739