Predicting adolescents' apparel brand preferences
Year of publication: |
2012
|
---|---|
Authors: | Rhee, Jongeun ; Johnson, Kim K.P. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 4, p. 255-264
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Adolescent | Apparel | Brand | Congruence | Self concept |
-
Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid, (2012)
-
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha, (2012)
-
Dash, Satya Bhushan, (2009)
- More ...
-
Multi-channel shopping: channel use among rural consumers
Johnson, Kim K.P., (2006)
-
Predicting adolescents' apparel brand preferences
Rhee, Jongeun, (2012)
-
Multi-channel shopping: channel use among rural consumers
Johnson, Kim K.P., (2006)
- More ...