Predicting advertising expenditures using intention surveys
| Year of publication: |
1994
|
|---|---|
| Authors: | Alsem, K.J. ; Leeflang, P.S.H. |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943x. - Vol. 10.1994, 2, p. 327-338
|