Predicting and measuring the wearout of commercials
W. M. Wallace
| Year of publication: |
1970
|
|---|---|
| Authors: | Wallace, W. M. |
| Publisher: |
o. O |
| Subject: | Werbungsbetrieb |
| Extent: | o. Pag |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Reprint of speech given at Kansas City American Marketing Association |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002947768