Predicting consumer situational choice with neural networks
Year of publication: |
2004
|
---|---|
Authors: | Hu, Michael Y. ; Shanker, Murali ; Hung, Ming S. |
Published in: |
Neural networks in business forecasting. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-176-3. - 2004, p. 172-194
|
Subject: | Prognoseverfahren | Forecasting model | Theorie | Theory | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour |
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