Predicting customer churn using grey wolf optimization-based support vector machine with principal component analysis
Year of publication: |
2023
|
---|---|
Authors: | Kurtcan, Betul Durkaya ; Ozcan, Tuncay |
Published in: |
Journal of forecasting. - New York, NY : Wiley Interscience, ISSN 1099-131X, ZDB-ID 2001645-1. - Vol. 42.2023, 6, p. 1329-1340
|
Subject: | customer churn prediction | feature selection | grey wolf optimization | parameter optimization | principal component analysis | support vector machine | Prognoseverfahren | Forecasting model | Mustererkennung | Pattern recognition | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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