Predicting Customers' Churn Using Data Mining Technique and its Effect on the Development of Marketing Applications in Value-Added Services in Telecom Industry
Year of publication: |
2018
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Authors: | Saeidpour, Parna ; Otarkhani, Ali ; Shokouhyar, Sajjad |
Published in: |
International Journal of Information Systems in the Service Sector (IJISSS). - IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 10.2018, 4 (01.10.), p. 59-72
|
Publisher: |
IGI Global |
Subject: | Churn of Customers | Customer Classification | Data Mining | KNN Algorithm | Mobile Telecom Market |
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