Predicting diffusion dynamics and launch time strategy for mobile telecommunication services : an empirical analysis
Year of publication: |
2021
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Authors: | Panwar, Saurabh ; Kapur, Parmod Kumar ; Ompal Singh |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 22.2021, 1, p. 33-51
|
Subject: | Multi-generation diffusion | Disadoption | Decision-making model | Optimal market entry time | Multi-attribute utility theory | Mobile telecommunication services | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Markteintritt | Market entry | Theorie | Theory | Telekommunikation | Telecommunications |
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