Predicting future use intention of fitness apps among fitness app users in the United Kingdom : the role of health consciousness
Year of publication: |
2022
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Authors: | Damberg, Svenja |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 369-384
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Subject: | Health consciousness | PLS-SEM | Technology acceptance | UTAUT2 | Innovationsakzeptanz | Innovation adoption | Großbritannien | United Kingdom | Mobile Anwendung | Mobile application | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour |
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