Predicting green product consumption using theory of planned behavior and reasoned action
Year of publication: |
2016
|
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Authors: | Paul, Justin ; Modi, Ashwin ; Patel, Jayesh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 123-134
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Subject: | Green products | Purchase intention | Theory of Planned Behavior | Consumer attitude | Environmental concern | Validity | Structural equation modeling | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Strukturgleichungsmodell | Structural equation model |
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