Predicting joint choice using individual data
Year of publication: |
2010
|
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Authors: | Aribarg, Anocha ; Arora, Neeraj ; Kang, Moon Young |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 139-157
|
Subject: | Gruppenentscheidung | Group decision-making | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Mobiltelefon | Mobile phone | USA | United States |
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