Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Year of publication: |
2007
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Authors: | Backhaus, Klaus ; Hillig, Thomas ; Wilken, Robert |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 3, p. 341-364
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Subject: | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Monte-Carlo-Simulation | Monte Carlo simulation | Theorie | Theory |
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