Predicting stages in omnichannel path to purchase : a deep learning model
Year of publication: |
2022
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Authors: | Sun, Chenshuo ; Adamopoulos, Panagiotis ; Ghose, Anindya ; Luo, Xueming |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 2, p. 429-445
|
Subject: | data value | deep learning | omnichannel marketing | purchase journey prediction | Prognoseverfahren | Forecasting model | Lernprozess | Learning process |
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