Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Alain Yee-Loong Chong
| Year of publication: |
2020
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|---|---|
| Authors: | Leong, Lai-Ying ; Hew, Teck-Soon ; Ooi, Keng-Boon ; Chong, Alain Yee Loong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 24-40
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| Subject: | Artificial neural network | Social commerce | Social Presence Theory | Social Support Theory | Trust | Neuronale Netze | Neural networks | Vertrauen | Confidence | Social Web | Social web | Theorie | Theory | Soziales Netzwerk | Social network | Prognoseverfahren | Forecasting model | Soziale Beziehungen | Social relations | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237820