Predicting the Demand for New Products
In his Hot New Research Column, Paul Goodwin discusses three recent studies on the effectiveness of traditional tools for new product forecasting: consumer intentions surveys, S curves, and conjoint analysis of the basis of customer preferences. Copyright International Institute of Forecasters, 2008
Year of publication: |
2008
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Authors: | Goodwin, Paul |
Published in: |
Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2008, 9, p. 8-10
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Publisher: |
International Institute of Forecasters - IIF |
Saved in:
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