Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being and flow experience
Year of publication: |
2024
|
---|---|
Authors: | Suryavanshi, A. K. S. ; Thomas, Sujo ; Trivedi, Twinkle ; Patel, Ritesh ; Bhatt, Viral |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1819, p. 1-14
|
Subject: | and fantasy sports gaming | flow experience | philanthropic actions | repeat intention to donate | user loyalty | well-being | Sport | Sports | Computerspiel | Video game | Fundraising | Experiment | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Beziehungsmarketing | Relationship marketing |
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