PREDICTIVE VALIDATION OF MULTIATTRIBUTE CHOICE MODELS - Choice models can have validity in predicting the relative performance of multiattribute products
| Year of publication: |
1999
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|---|---|
| Authors: | Srinivasan, V. ; deMaCarty, Peter |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 11.1999, 4, p. 29-35
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