Predictors of internet banking adoption : profiling Tunisian postponers, apponents and rejectors
Year of publication: |
2013
|
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Authors: | Mzoughi, Nabil ; M'Sallem, Wafa |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 5, p. 388-408
|
Subject: | Dispositional resistance to change | Internet banking | Multinomial logistic regression | Tunisia | Internet | Banking | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Tunesien | Innovationsakzeptanz | Innovation adoption |
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