Predictors of preference for financial investment products using CART analysis
Year of publication: |
2012
|
---|---|
Authors: | Kalra Sahi, Shalini ; Dhameja, Nand ; Pratap Arora, Ashok |
Published in: |
Journal of Indian Business Research. - Emerald Group Publishing Limited, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 4.2012, 1, p. 61-86
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | India | Consumer behaviour | Decision making | Investments | Financial services | Behavioural finance | Investment product preferences | Classification and regression tree | Investor bias | Financial psychology | Investment decisions |
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