Predictors of willingness to pay a price premium for hotels' water-saving initiatives
Year of publication: |
2020
|
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Authors: | Casado-Díaz, Ana B. ; Sellers Rubio, Ricardo ; Rodriguez-Sanchez, Carla ; Sancho-Esper, Franco |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 7, p. 773-784
|
Subject: | environmental concern | frugality | heckit model | hotel management | price premium | problem awareness | reported behavior | water-saving initiatives | Willingness to pay | willingness to sacrifice | Zahlungsbereitschaftsanalyse | Hotellerie | Hotel industry | Preismanagement | Pricing strategy |
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