Preface to La Londe 2003 special issue: communications and consumer behavior
| Year of publication: |
2005
|
|---|---|
| Authors: | Laurent, Gilles ; Zaichkowsky, Judy |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 10, p. 1407-1408
|
| Publisher: |
Elsevier |