Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Year of publication: |
2020
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Authors: | Yang, Haiyang ; Carmon, Ziv ; Simonson, Itamar |
Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 171-192
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Subject: | Knowledge preference | knowledge consumption | knowledge type | practical knowledge | theoretical knowledge | cognition | Theorie | Theory | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Kognition | Cognition |
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