Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Year of publication: |
2013
|
---|---|
Authors: | Aggarwal, Praveen ; Kim, Chang-soo ; Cha, Taihoon |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 5, p. 392-399
|
Subject: | Preference-inconsistent information | Consumer behaviour | Purchase intention | Cognitive discomfort | Eastern cultures | Western cultures | Product reviews | Culture (sociology) | Konsumentenverhalten | Kognition | Cognition | Kulturelle Identität | Cultural identity | Unternehmenskultur | Corporate culture | Kultur | Culture | Nationalkultur | National culture |
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